Summer 2007,
It's now been 6 years that we've used screenprinting as our printing method, 6 years during which we have learned how to handle the scrapers, palette knives, stencils, inks, paper and textiles in all of they're forms. It took us all of this time to capture the force and the strength that screenprinting can add to a project, to understand what kind of colour pattern to use and what longevity the print has.
The graphics are an additional source: apprenticeship, followed by a university of applied arts, all sorts of mixed stages, freelance, private works or other professional experiences. Without basic graphics confirmed, we couldn't meet our standards.
But as a matter of fact, or brand has been created within the reaction to our feet that's right, is our sneaker fetish that has reunited us to do this project. Our goal being the realization of t-shirts that are as good a quality as the sneakers we love.
We desire to show and propose to amateurs and connaisseurs of sneakers that a small Helvetic brand thinks about them and for them. For that most of our t-shirts are created around the sneaker, a sporty model or whichever one has a place in our hearts.
Our passion for sneakers and tshirts become a sympolic value that has to be able to affirm our identity and our will to make something good. We have no desire to have our brand being a fashion effect, but more likely to offer a product that people like to wear without asking themselves questions and without sequential effect. We would never produce a shirt we haven't epproved off or one that we couldn't wear, because the tshirt has to reflect ones spirit, like do ones sneakers well, show me your tshirt and I will tell you who you are.
Thanks to all these people for having helped:
Mom & big Mom, Grotesk & HandSelecta, Cellophane, Food for ya Soul, Silva & Fabio, Lolo, Boris, Sashon and all the others who support us !